#1 — IDEO
ideo.comBest for: Innovation consultancy, service design, healthcare, education, social impact, enterprise transformation
Services: Design research, service design, product strategy, organisational design
Notable clients: Kooth, plus healthcare, education, and public sector programmes
At a glance
- Founded
- 1991
- Location
- San Francisco, plus offices across the US, England and China
- Team size
- 500+
- Budget
- $$$$
- Hourly rate
- Not published
Healthcare is where IDEO's method shows most clearly, because the obvious solution in a clinical context is usually the wrong one. Engagements begin upstream of the brief, mapping the problem before anyone proposes an answer, and the output of an early phase is frequently a redefinition of what the service should be rather than a design for what was asked. Their published work with Kooth on a mental health platform is the current reference point.
Research and structural thinking are the core strengths. Accessibility is harder to judge from the outside, which is worth noting on a healthcare page specifically, since much of the output is service and strategy work that cannot be tested as a deployed interface.
Not the right fit when your brief is clearly scoped and what you need is execution. You would pay consultancy rates for a discovery phase you have already completed internally.





